Does Your Company Have a Brain Yet?
An AI Brand Twin supplies identity. MCP supplies access. Marketing engineering turns the system into a learning company.
Tell the Truth
Writing from
the middle of it.
Ideas about identity, AI, marketing and the human decisions beneath the machinery.
Marketing Engineering Will Be the Hottest Job of the Next Five Years
The people who can turn market signals into live experiments will become valuable. First, their machines need a source of truth.
I’ve Been Trying to Get Buyers to Say No for Four Years
The yes you want is a specific next action. A no-oriented question can make the real constraint safer to reveal.
Your Business Has Two Identities. AI Needs Both.
Brand identity controls how a business looks and feels. Narrative identity explains what it believes and why it exists.
Why You Need a Single Source of Truth
Shared AI workspaces become useful only after a business decides what it knows, believes and can stand behind.
I’ve Been Addicted to Email for 25 Years
A read-only inbox audit turned a familiar feeling into a number, then raised a harder question about attention.