I'm Greg.
I'm paying attention.
I run PitchKitchen, a B2B messaging consultancy, from New York. My career began in B2B sales, selling a complex solution to companies including Apple and Texas Instruments. That experience led me to build a better way to enable sales and marketing.
This is where I explore what happens when identity, language and AI meet. Along the way, there are observations about work, relationships and being human.
The story beneath the brand.
A company has a visual identity: the way it looks and feels. It also has a narrative identity: the beliefs, choices and experiences that explain why it exists.
At PitchKitchen, the Magnetic Messaging Framework helps founders document that story. I'm exploring how it can also carry visual identity, described in words and supported by examples, so AI has a richer source to build from.
These ideas are the connection between this publication and my work. If you're looking to put them into practice in your business, meet me at PitchKitchen.
Always moving. Still connected.
The photographs and film on this site are mine. The floating bowls make me think about relationships: independent things moving within something shared.