PitchKitchen's Greg Rosner on AI Search and Your Website: The Demand Gen Report Q&A
Editor James Hickey asked Greg what a marketing leader should stop and start doing now that buyers open ChatGPT or Claude before a search box. The conversation covers a scan of 32,574 B2B domains (of the 20,496 homepages with a visible copyright year, 5,022 still said 2025 or earlier), what the scan measured and what it didn't, why switching your CMS rarely fixes stale content, verbal identity, and publishing a website through conversation with AI.
“Stop assuming the buyer meets you on your website. They may meet you in a conversation you're not in.”
“Changing the date takes a minute. Understanding what's happening behind it takes a conversation.”
“You can build a better business and still look like the old one.”